Strategy
Elements/stages of strategy planning at Tango
Business assumptions
Before starting work, we must get to know the goal, mission and vision of the company.
Identification of the target group
he next stage involves the identification and analysis of the target customer and the creation of a persona.
Identification and analysis of competition
The analysis of competition is the key element of the marketing plan of every company.
Brand strategy
he subsequent stage consists in the creation of a brand strategy.
The media plan
The product will not sell itself on its own. This is why we create a sales and promotion.
Market research
Market research is an organised effort whose goal is to understand the perception, needs and motivation of customers.