We have rebranded “SAMSMAK”, which offers attractive Polish soups and pastas in a modern version. The white background, strong brand, a bunch of vegetables and a tasteful photo of the day fill the whole packaging. The graphic design has been adopted both to bags and to cups. The cup design is complemented by a vivid vegetable-green lid with the slogan: “SAMSMAK Z przyjemnością” (“SAMSMAK with pleasure”).
The former conspicuously red layout has been simplified and gained a more delicate and natural character.